Online advertising expenditure worth 474 million euros

 In Germany, the advertising industry spent 474 million euros on the online sector in the first six months of this year. According to Nielsen Media Research, online service providers invested the most with 81.1 million euros, followed by the telecommunications industry with 41.7 million euros, financial service providers (34.4 million euros), retail organizations (33.1 million euros) and the e-commerce sector with 26.5 million euros. These five sectors accounted for 45.7 percent of total online advertising expenditure. The most popular form of online advertising in the first six months of 2007 was the super banner with 16%, which utilizes the entire page width of a website. Other frequently used forms were the skyscraper (seven percent), rectangle (six percent), wallpaper (six percent) and medium rectangle (four percent).