Job advertisements increase advertising revenue

 Thanks to the large number of job vacancies, advertising revenues in Switzerland continued to rise in June. According to Wemf, the total volume of the daily and regional weekly press increased by 4.2 percent. Job vacancies have helped the Swiss press to generate more advertising revenue. In terms of francs, the total volume increased by 4.2 percent in June. Compared to the same month last year, job advertisements rose by 36 percent. Commercial advertisements recorded an increase of 0.3 percent, according to the advertising statistics compiled by Wemf. The volume of advertisements in the financial and business press rose by 16.3%, while the Sunday press increased by a total of 10%. The general press even increased by 17.9 percent. In contrast, the page volume of the specialty and trade press decreased. The specialty press recorded a drop of eight percent and the trade press printed 14.8 percent fewer advertisements.