Despite the prophecies of doom: Cinecom reports strong cinema year
According to figures from Procinema, over one million people have flocked to Swiss movie theaters in the past six weeks. That’s 525,000 more than during the same period last year, representing a 106 percent increase. Cinecom calls this 'sensational« in a press release, seemingly forgetting that the soccer World Cup took place during the same period last year.
According to figures from Procinema, over one million people have flocked to Swiss cinemas in the last six weeks. This is 525,000 more than in the same period last year, which corresponds to an increase of 106 percent. Cinecom described this as "sensational" in a press release, probably forgetting that the FIFA World Cup took place in the same period last year. The comparison is therefore only of limited significance. The champagne mood at the cinema advertising marketer Cinecom is also in contrast to the figures published by the Handelszeitung on Wednesday, according to which no records are likely to be set at the box office in the current year (see
). On the plus side, according to Cinecom, the sequels proved to be crowd-pullers in advance. And these have been flickering across screens in series since the beginning of the year, from "Pirates of the Carribean" to "Shrek the Third", "Die Hard 4.0" and, of course, "Harry Potter 5". And as the year began, so it continues; with "Rush Hour 3" and "The Bourne Ultimatum", two further sequels that guarantee ratings are still waiting in the wings. It is also to be expected that "The Simpsons Movie", which has just opened, and "Transformers", which got off to a good start in the USA, will ultimately produce a pleasing result.
). On the plus side, according to Cinecom, the sequels proved to be crowd-pullers in advance. And these have been flickering across screens in series since the beginning of the year, from "Pirates of the Carribean" to "Shrek the Third", "Die Hard 4.0" and, of course, "Harry Potter 5". And as the year began, so it continues; with "Rush Hour 3" and "The Bourne Ultimatum", two further sequels that guarantee ratings are still waiting in the wings. It is also to be expected that "The Simpsons Movie", which has just opened, and "Transformers", which got off to a good start in the USA, will ultimately produce a pleasing result.
