The Ambassadors creates catalog concept for Tourasia
Many industry experts agree that the traditional travel catalog is a thing of the past. Yet market surveys show that catalogs remain the most important source of inspiration. Tourasia is putting this insight into practice with a new type of magazine. Die Botschafter supported the travel agency in developing the concept.
The lavishly designed magazine-style Tourasia catalog serves as a source of inspiration, packed with tips on how to turn a trip to Asia into a dream vacation. Interested parties will find suggestions for accommodations, round trips and special excursions that add spice to the trip. Because Tourasia assumes that readers also want to know what the inspiration costs, the prices are also always given.
"In our magazine, we go into details that travelers often overlook," says Tourasia managing director Stephan Roemer. "Experience and shopping tips and many other references to attractive offers will reveal new dimensions to Asia travelers." The magazine is intended to allow people to immerse themselves deeply in Asia even before they travel, which should heighten their anticipation.
"Poppy and timely"
According to information, agents are enthusiastic about the new concept. "Once again, Tourasia is breaking new ground and has developed a very exciting, interesting catalog concept. The presentation comes across as pop and contemporary," said René Bättig of RMR Schaffhausen. "The catalog arouses emotions and a desire to travel. The fact that customers need the support of a professional travel agency when planning their dream trip suits us."
Simon Schnellmann of Travel Worldwide adds: "We no longer pass on catalogs from tour operators to our customers. But I think Tourasia's new work is very successful, and I'm sure the new concept will go down well with customers."
The Tourasia travel magazine is available now at Tourasia.ch available.
