Promising advertising environments at the screen-up

The tried-and-true and a lot of new: The stations are not only relying on the familiar live formats, reality and casting shows, but are also promising a variety of exciting and new advertising environments.

After the welcome by the two hosts, represented by Alexander Duphorn, CEO of Goldbach Media Switzerland and Admeira CEO Frank Zelger, the event got underway with a concentrated load of entertainment. In the following video, Roger Elsener (CH Media), Alexander Duphorn (Goldbach) and Frank Zelger (Admeira) share highlights of some of their offerings presented at the screen-up.

New formats at CH Media

CH Media revealed the stars of the fifth season of "Sing meinen Song - Das Schweizer Tauschkonzert". The new host, reggae singer Dodo, invites singer and musician Marc Sway, power woman Cachita, exceptional talent Nemo, singer and pianist Eliane, pop singer Vincent Gross and singer-songwriter Marius Bear to the swap concert in Cran Canaria.

Presenters Marco Fritsche and Nik Hartmann, together with Managing Director Roger Elsener, also announced the continuation of in-house productions such as "Jung, wild & sexy," "First Dates" and "Der Bachelor," in addition to the completely new originals of the streaming service Oneplus, the reality format "Reality Island" and a comedy format, and welcomed on stage Anatole Taubman and Silvana Synovia, two stars of the new Michael Steiner thriller "Early Birds," co-produced by CH Media.

NFL: New TV era for RTL Germany

Inga Leschek, Managing Director of Programming at RTL and RTL+, and Oliver Schablitzki, Executive VP Multichannel at RTL Deutschland, hosted the RTL show. Content highlights include the NFL on all RTL Deutschland channels and platforms. In the show segment, "The Traitors," one of the biggest current international reality hits, comes to RTL, hosted by Sonja Zietlow. Elton premieres at RTL, hosting the Stefan Raab show highlights "Blamieren oder Kassieren" and "Schlag den Besten.

Vox starts the new season with new heads and the highest ever share of its own formats in prime time. In addition, Daniela Katzenberger returns. On RTL and RTL+, soccer fans can continue to follow the German representatives on their journey through the UEFA Europa League as well as the UEFA Europa Conference League. Nitro also offers the top matches of the European Championship qualifiers and shows selected international matches of the European Qualifiers for Uefa Euro 2024 live on free TV.

RTLzwei announces the highlights of the upcoming season with the following words: "There are no fictional dream worlds here, RTLzwei faces are like you and me - in docu-soaps, daily soaps and shows, as well as in documentaries and reports."

TV Total on stage at Seven.One Media

Seven.One Media unceremoniously transformed Hall 622 into a "TV-Total" studio after the first break. Host Sebastian Pufpaff led the screening of the ProSieben, Sat.1, Kabel Eins and Sixx stations. TV highlights include the BFF dating show "Date My Best Friend" and the fourth season of The Masked Singer Switzerland - both on ProSieben Schweiz. Sat.1 has secured the rights to "The Floor," a quiz duel. On "Stranded on Honeymoon Island," couples have to live alone and without cell phones for two weeks on Honeymoon Island right after saying their vows. "Paradise quickly brings every couple to very emotional spheres," promises the station Sat.1.

Swiss1's appearance was dominated by its own production "Swiss1 Schwinget" - with lots of Swissness, alphorn players, flag-wavers and the wrestling king Nöldi Forrer on stage. A preview of the coming program year also promises big Hollywood movies, an XXL Christmas program and new spin-offs of the reality documentary "Dating without Borders". Under "One more thing," Swiss1 announced another sporting event: The exclusive TV broadcast of the FIA Awards from Baku.

TRC's appearance was dominated by "Mensch Meier". In the new regional TV format, presenter Vanessa Meier visits people with the last name Meier throughout German-speaking Switzerland. TRC also focuses on the sport of wrestling. A further expansion will give Swiss sports an even stronger presence on regional TV stations from the start of next year's wrestling season.

Lots of entertainment and live programs on French channels

The French TV stations also had a lot in store for the screen-up. Groupe M6 has acquired the rights for various event formats: from fiction to documentaries, there is a wide range of formats. In the sports sector, Group M6 announced, among other things, the Rugby World Cup on M6, Uefa Euro 2024 or the Europa League on W9.

Groupe TF1 announced various novelties defined along its own DNA: Live, Entertainment and Local. These include mini-series such as "Brocéliande" or "Manga's Cat's Eyes", and in entertainment there are several novelties, including Dream Team or Time To Love, in addition to the emblematic return of brands such as Star Ac or Koh-Lanta. Finally, the sports season kicks off with the Rugby World Cup in France.

Tschugger, sports highlights and federal elections on SRG

Finally, a diverse ensemble of protagonists led through the SRG program. Swiss sports journalist and presenter Rainer Maria Salzgeber accompanied the presentation. Well-known faces such as actor Cedric Schild, Annalena Milano from the "Tschugger" cast, Mona Vetsch and Tina Weirather met on stage. The third season of "Tschugger" with the cult cop from the Valais will start in November.

In addition, SRG also unveiled new series such as "Davos," "School of Champions," "Délits mineurs" and "Alter Ego. The 2024 European Football Championship, the return of the Champions League from fall 2024, the Olympic Games in Paris, and the top moments in Alpine skiing in Adelboden, Wengen, Kitzbühel and Zermatt are just some of the sports highlights on SRF.

Starting in the fall, SRF will have two new flagship formats on Sunday evenings: "Die Sendung des Monats" and "Late Night Switzerland. The whole thing will be rounded out with shows around "40 Years of SRF 3" and "20 Years of Music Star," which will provide additional entertainment. And of course, coverage of the 2023 federal elections is already on the schedule for the fall.

This year, the breaks were again bridged with short sofa talks. Moderator and Co-Editor-in-Chief of m&k advertisingweek.chJohannes Hapig, talked to Moritz Schneider, CEO of Mediaschneider und Hoy, Oliver Schönfeld, Managing Director of TWmedia, and Tanja Hackenbruch, CEO of Mediapulse, about current industry topics.

Frank Zelger, CEO of Admeira, is looking forward to the TV year 2024 with excitement: "TV is and will remain the number one live medium. The consistent focus on consumers and the creation of high-quality environments will be evident in the coming year with coverage of the US elections and the sporting highlights of the Summer Olympics in Paris and the European Football Championship in Germany, among others. Our customers can expect an outstanding year."

"A firework of emotions, new shows and important news around television, which is now also advertised time-shifted with the ReplayAds," adds Alexander Duphorn, CEO of Goldbach Media Switzerland. "We are pleased to provide a strong environment for effective campaigns for our clients. The broadcasters have shown that they are doing everything they can and will continue to invest to strengthen TV in its success with top formats and attractive advertising opportunities."