Euro RSCG triggers World Cup fever for Credit Suisse
Die Credit Suiss ist seit 1993 als Hauptsponsor und Nachwuchsförderer an der WM mit von der Partie. Um ihr Engagement kundzutun, bot sie Euro RSCG Zürich für die Entwicklung einer ATL-Kommunikation auf.
Based on the guiding principle that the Swiss people are part of Ottmar Hitzfeld's squad, two TV commercials have been created. They show how the whole nation seizes every opportunity to warm up for the games: Arms are circled while working, a cab comes in handy for stretching legs and crosswalks are perfect for getting the circulation going. In recognition of this effort, you get a national team jersey - from the very top.
Michalel Fueter's film crew shot the spots in 15 different locations over the course of four days. The campaigns can be seen on television and in the press. Three subjects focus on team spirit and the promotion of young talent.
Responsible at Credit Suisse: Team Sponsorship, Team Advertising. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Axel Eckstein (creative director), Rob Hartmann (art director), Nemi Gajic, Urs Zwyssig (text/concept), Walter Tagliaferri (client service director), Dominic Hoegger (account director), Melanie Auerbach (agency producer/creative services) . Production: Uli Scheper (brand film), Michael Fueter (director), Manuel Mack (director of photography) Spacetrain (music composition), Jingle Jungle (sound), Oliver Nanzig (photography), Markus Graf (image editing).
Michalel Fueter's film crew shot the spots in 15 different locations over the course of four days. The campaigns can be seen on television and in the press. Three subjects focus on team spirit and the promotion of young talent.
Responsible at Credit Suisse: Team Sponsorship, Team Advertising. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Axel Eckstein (creative director), Rob Hartmann (art director), Nemi Gajic, Urs Zwyssig (text/concept), Walter Tagliaferri (client service director), Dominic Hoegger (account director), Melanie Auerbach (agency producer/creative services) . Production: Uli Scheper (brand film), Michael Fueter (director), Manuel Mack (director of photography) Spacetrain (music composition), Jingle Jungle (sound), Oliver Nanzig (photography), Markus Graf (image editing).
