MRB launches first projects for new customer Coop City

Since January 2023, MRB is the new lead agency of the department store Coop City. The agency was able to prevail in a pitch with a concept that shows a modern side of the Swiss department store at its 31 locations.

The driving thought behind the new appearance: "Sought. Found." The idea is to show that you can find everything a department store has to offer at Coop City. Often, however, people are inspired and find items they weren't even looking for.

A foretaste was provided by the Kashmir brochure a few weeks ago. With the new fall magazine, the complete issue now appears in the new layout for the first time. MRB was responsible for the implementation, from conception to realization, with several weeks of shootings in various locations, through the editorial content to finalization. During all steps, the agency was in close contact with the Coop City team headed by Ursula Künzle.

Other projects are already in the planning stage, MRB says.

Responsible at Coop City: Pia Bracher (Head of CM/Procurement Near Food/Non Food/Sales Planning/Advertising WH), André Deiss (Head of Sales Planning/Advertising WH), Ursula Künzle (Head of Advertising WH), Melis Karaali (Project Management Advertising WH). Responsible at Metzger Rottmann Bürge: Christoph Bürge (strategy), Pia Grossniklaus, Silvan Metzger, Valérie Hüppi, Andrina Bommer (consulting), Carol Hämmig (digital), Frederick Rossmann, Conny Eiwanger, Bettina Klossner, Fabian Zahner, Tobias Bühlmann (creation), Bruno Breitenmoser, Ursula Trottmann, Giacomo Wyss (realization/production). Detail AG - Packshot Photography: Christine-Joy Apolinar, Fabienne Wheeler (Photography), Petra Hiltenbrand (Project Management), Harry Zogg (Studio Management); Postproduction: Germaine Schwere (Image Editing), Camila Fichter (DTP), Leonie Eberhardt (Project Management/Overall Responsibility); Tina Aich Production: Sven Bänziger (Photographer Kashmir Brochure) and Micha Freutel (Photographer Fall Magazine).