Spina's Civil Voices launches recruiting campaign for Kispi Zurich
With its latest campaign, “#—TogetherWeAreChampions,” which Spinas Civil Voices created in collaboration with the Champions from the Children’s Hospital Zurich and Shining Films, the agency is showing a new side of itself.
Instead of fundraising, the agency now also supports "Kispi" in finding its most important capital: its employees. Because like the Daily Gazette reported, the hospital needs additional staff - especially in nursing, medicine, laboratory and IT - in view of the move to the new, larger children's hospital in Zurich-Lengg.
Champions seek champions
In November 2021, Fundraising laid the foundation with the music video "Champion" to generate donations (Werbewoche.ch reported). The music video was awarded with a Gold-Edi.
Following this success, the HR management of the Children's Hospital is also focusing on emotions. The real employees are in the spotlight, embedded in a patient story. After all, they are the champions who give everything until the children are well. The unifying element is the "Champions" pose - inspired by the Children's Hospital logo. The pose is now combined with an inviting wave and the call to "Apply for a job with us now.
In addition to the long spot, 10-second ads will be placed on social media. In addition, there will be a billboard display in the city and canton of Zurich as well as at important junctions in German-speaking Switzerland. In order to address further interested parties with the important proposition "work with meaning," the Children's Hospital is running four ads with provocative "meaning questions" that invite them to question their current job.
Responsible at University Children's Hospital Zurich: Désirée Nater, Matthias Bisang, Arun Lopez, Bojan Josifovic. Responsible at Spinas Civil Voices: Barbara Strahm, Beat Egger (creation), Martina Honegger (consulting). Responsible at Shining Film: Stefan Girtanner (Producer), Marco Lutz (Director), Ralph Bätschmann (Camera), Laura Rindlisbacher (Casting), Jero Fändrich (Edit). Responsible at SuccessClub (music): Dodo, Big J. Sound Design: Jingle Jungle. Photos: Simon Opladen (photographer), Lorenz Wahl (postproduction), Sergio Beti (litho).
