"Ingeniously cantonal": New umbrella communication by Brinkertlück for the cantonal banks
Regional offerings are very popular—even in banking. Guided by this principle, Brinkertlück and the Association of Swiss Cantonal Banks have developed a new umbrella communication campaign to promote the «Kantonalbank» brand. The campaign focuses primarily on TV commercials and launched on Monday.
In order to further strengthen the high level of awareness and the positive perception of the "Cantonal Bank" brand, the Association of Swiss Cantonal Banks ASCB on Monday launched the new umbrella communication "Genial kantonal." was launched.
Create closeness and trust
Regional offerings are also very popular in terms of banking - as is the case with the cantonal banks. They are deeply anchored in their respective regions - whether at the level of the individual company or at the level of their employees. This solidarity creates proximity and trust.
Under the claim "Ingeniously cantonal." the new ASCB campaign takes up this guiding idea and emphasizes the distinctive customer proximity, continuity and competence of the cantonal banks. Different, authentic life situations are depicted, showing that the regionally rooted cantonal banks know their clientele and provide them with the best possible advice. Proximity forms the basis for successful long-term customer relationships at eye level.
Commitment to greater financial literacy
Embedded in the new campaign is also the promotion of the Cantonal Bank's commitment to the financial literacy of young people. The cantonal banks have been promoting responsible money management for several years and through various initiatives. With the campaign's communication tools, the ASCB emphasizes the importance of good financial literacy and refers to the commitments of FinanceMission and Youthbudget.ch.
Spots show core competencies of the Cantonal Banks
The umbrella communication relies on the reach of TV commercials as a lead medium. Four different spots are used, each focusing on selected competencies of the cantonal banks and financial expertise. Extensive advertising materials for online channels, social media, and POS are also used.
The measures lead to the landing page Cantonal bank.chfrom which customers can easily reach the cantonal bank in their region. The individual cantonal banks have the opportunity to reinforce the campaign with appropriate communication tools in their respective market areas.
Customer: Association of Swiss Cantonal Banks. Concept and production campaign: Brinkertlück Switzerland. Media: PMC Prezzi Media. Website: Yoo.
