Swiss 1 and Tele Regio Combi move to Goldbach Media
Admeira is focusing on marketing SRG channels and new business areas—as part of this, the marketing of Swiss 1 and Tele Regio Combi will be transferred to Goldbach starting in 2024.
From 2024 onwards, Admeira will realign its strategy and wants to focus more on the exclusive marketing of SRG stations, while at the same time opening up new business areas. In a statement, it says this step includes ending the marketing of Swiss 1 and the Tele Regio Combi, which combines six regional TV stations as an advertising combination (TeleZüri, Tele M1, TeleBärn, Tele 1, Telebasel and TVO).
Goldbach Media will take over the marketing of both offers as of January 1, 2024, and Tele Regio Combi can be booked there as of the official booking opening on November 6, 2023.
As the exclusive partner of SRG SSR, Admeira wants to focus on marketing its channels, it said. In addition, new business areas are to be developed in the non-linear TV sector, which should provide further commercial opportunities.
