VisualEyes expands portfolio with AI photography

The Visualeyes agency is expanding its portfolio to include artificial intelligence in the field of photography. The new development was unveiled at a summer party in Zurich at the end of August.

Editorial - September 7, 2023

The summer party of Visualeyes was attended by numerous heads from the creative industry as well as representatives of agency and. In addition, numerous VisualEyes artists joined the party.

The addition of AI prompters to VisualEyes' service offering marks a milestone, according to a statement Thursday. Since its founding in 2007, the agency has established itself both in and outside of Switzerland, it said. This innovation underscores VisualEyes' commitment to continuously evolving and adapting to developments in the creative industry, it added.

According to its own information, Visualeyes is the first Swiss agency to include AI photography in its offering. For the portfolio the Platform Ai-artists.com created. Despite this, however, Visualeyes remains true to its roots and represents under Visualeyes-artists.com photographers, illustrators and 3D artists. However, the integration of AI services would expand the creative potential and enable customers to realize even more diverse projects.

"We spent several months interviewing different AI promoters until we finally found a startup team that met our quality standards and worked professionally," said Natalija Fallocca-Bajric, founder and CEO of Visualeyes. "We placed special emphasis on our partners having a background in photography or film, or at least a design background, so they would have a thorough understanding of working with ad agencies and producing ads. At a time when the market is flooded with AI promoters, finding reliable partners has been a challenge. Our priority is the quality of results and seamless integration with different media."