Kuble brings Sanitas into the Metaverse
The Kuble agency conceived and designed an Experience Space in the metaverse for the health insurance company Sanitas, making it the first health insurer in Switzerland to have its own metaverse presence.
In the virtual environment visitors will get to know Sanitas in an unprecedented and interactive dimension. The "Experience Space" presents topics such as health insurance, health, and health promotion in a playful, interactive, and accessible form.
Alva, Sanitas' long-time digital health assistant, welcomes interested people to the Metaverse and offers them guidance. The space includes a media area where the current edition of the Sanitas Health Forecast, including the Swiss pain landscape, is displayed as a 3-D book. In addition, visitors can listen to the latest Sanitas Health Forecast podcast, find out about Sanitas' digital offerings, and experience digitization live - for example, through an animated tree that symbolizes how much paper is saved each week through digital communication in the Sanitas portal.
In the nutrition area, there is a game based on the oversized Swiss food pyramid. On the upper floor, avatars demonstrate fitness exercises that can be easily imitated. And in the outdoor area you can relax: surrounded by waterfalls, it's easy to get away from stressful everyday life - slow down and take a deep breath.
"For the construction of this metaverse, we placed special emphasis on creating a consistent brand experience for Sanitas that is both futuristic in appearance but also in harmony with nature," says Christian Aichhorn, managing partner of Kuble.
The Design was created on the Spatial.io platform in an avant-garde and future-oriented styleSanitas' branding is adapted to the new channel and the new interaction possibilities. The Space is accessible via VR glasses, desktops or mobile apps. It currently serves as a platform for users to gain experience in virtual reality and familiarize themselves with the underlying technology. In the future, events or consulting sessions could also take place here.
