Few know the slogan and mascot of Euro 2008
The slogan and mascots for the upcoming European Soccer Championship aren't very well known yet: «Trix & Flix,» as the mascots are actually called, were confused with «Fix & Foxi» or «Max & Moritz» in a survey.
Euro 08 in Switzerland and Austria may already be dominating the media, but the slogan and mascots of the upcoming European Football Championship are not yet widely known: "Trix & Flix" are familiar to around one in four Austrians, but only three percent can spontaneously name the mascots. Just under one in ten respondents guessed the cartoon characters "Fix & Foxi" or Wilhelm Busch's rascals "Max & Moritz". The losers of the Internet poll, "Flitz & Blitz" and "Zagi & Zigi", were also thought to be the mascots of Euro 2008. According to Pressetext.at, this was the result of a telephone survey conducted by market researcher Makam Market Research. One in ten Austrians identified the slogan "Experience emotions" as that of the 2008 European Football Championship, while one in four respondents confused the official advertising slogan of the 2008 European Championship with that of the 2006 World Cup "Visiting friends". "Taking part is everything" and "We are Europe" were each mentioned by one in five Austrians.
