Bold promotes bear strong vacations in Bern
There’s plenty to experience in the Bern vacation region. Making this widely known is the mission of the tourism umbrella organization Made in Bern. A new campaign, featuring a wildly impressive brand ambassador, is now launching, created by Bold.
In the canton of Berne, vacations are always in season: whether winter, summer or in between - the next experience is bound to be waiting. With the diversity of tourism players and offers, the complexity of bringing them all under one communicative hat naturally increases. Made in Bern has dedicated itself to this task. The umbrella marketing organization of the Canton of Bern promotes the self-confident appearance and cross-destination promotion of the tourism region.
Mutz as brand face
A new campaign is now designed to publicize the wide range of experiences available across the four seasons. This goes beyond the typical vacation and landscape images: from now on, the Bern vacation region has a striking figurehead at its side as an unmistakable advertising figure. And who better to promote the canton than its own heraldic animal? So Made in Bern has a likeable bear slip into the role of brand ambassador and local inspiration provider without further ado.
CGI meets nature experience
The Mutz now appears in video spots as well as online and offline advertising media and entertains on social media. The special challenge in the animation: The computer-generated bear should interact lifelike with its environment, props and protagonists. This was made possible by a three-stage technique: from the actor in the sensor costume to the digital replica to the detailed finish in post-production for the realistic bear look.
Branding and campaign by Bold
Already two years ago, the umbrella organization presented her new communicative dress with the "Made in Bern" label. Branding and advertising come from Bold. The Bern-based agency is now also responsible for the concept and implementation of the new campaign. The campaign's wide-ranging measures will be in use throughout Switzerland from September.
Responsible at Made in Bern: Pascale Berclaz (Director), Franziska Glutz (Marketing Manager). Responsible agency: Bold. Production: Dynamic Frame GmbH: Simon Willows (Director), Jan Mettler (Cinematographer), Luzius Fischer (Executive Producer), Theresa Berres (Producer & Post-Producer), Christian Mühlhauser (Drone), Amanda Samantha Brooke (Props, Styling, H&M), Fabian Lüscher (SFX), Daniel Loepfe (Post-Supervisor), FABLEfx (Animation), Mark Aarons (Editor), Stereotype (Sound Design), Steffan Perry (Colour Grading).
