Stagnating market shares for SF
Swiss television’s all-day average market share in July 2007 was 32.5 percent. This means the figures have essentially remained flat, even though the World Cup knockout matches were taking place during this same period the previous year. The late-night programming on SF 1 performed the worst.
Swiss television's all-day average market share in July 2007 was 32.5%. This means that the figures have practically stagnated, even though the deciding matches of the football World Cup were shown during this time last year. The late evening program on SF 1 performed the worst, with the market share of SF 1, SF zwei and SF info down 0.2 percent in July of this year compared to July 2006. However, the ratings in the previous year benefited from the World Cup finals. In the corresponding media release, SF sees the result as an endorsement of its summer program. A detailed look at the figures shows that the early evening program on SF 1 (4.30 to 7 p.m.) in particular was able to increase by three percentage points. SF 1's late evening program (10.30 p.m. to 1.00 a.m.) suffered the most significant decline, with a drop of 4.6 percent compared to July of last year.
The annual average for the current year lags behind that of the previous year by 1.1%. However, it must be taken into account that, in addition to the final round of the World Cup, the Winter Olympics were another major sporting event that had a positive impact on the figures. Compared to the annual average for 2005, SF is on a par with the average for the first seven months. On an annual average, the night program in particular performed better overall than in the previous year, recording an overall increase of 1.6 percent.
