Wall Street Journal soon free on the Internet?

 For the first time since his 5.6 million acquisition of the Wall Street Journal publisher Dow Jones, Rupert Murdoch has spoken out about possible future scenarios for the media group. Hardly surprisingly, the media mogul announced tough cost-cutting measures and rigorous restructuring. According to Murdoch's plans, the Dow Jones publishing house is to undergo a radical overhaul with savings of 50 million dollars. At the same time, advertising revenues are to be significantly increased and the Asian and European business is to be stepped up. According to various media reports, this indicates that Murdoch wants to increasingly stand up to the Financial Times publisher Pearson.
He has a radical reversal of the previous strategy in mind for the Wall Street Journal: The subscriber-only site Wsj.com, one of the Internet's most successful fee-based offerings, would become free to all. This would be expensive in the short term, as Murdoch admitted, but he believes it is a promising option for the future. In any case, he is not lacking in financial backbone: thanks to rapid growth in the cable television sector, his News Corp was recently able to report a quarterly profit of 890 million dollars for the spring alone, which corresponds to an increase of five percent.