Family and Farmy go fresh into the fall
With an fall campaign, Farmy and the Family agency aim to bring freshness to major Swiss cities. Under the slogan «For fresh produce. And everything else,» the campaign highlights that the online marketplace offers everything needed for a complete weekly grocery shopping trip.
The campaign aims to show that customers can find everything they need for a complete and high-quality weekly shopping trip in one place at Farmy. In addition, a selected range of brands can now also be ordered from Farmy.
"In addition to fresh products from the region, our expanded assortment now also includes products from selected brands that meet our high quality standards," comments co-managing director Tobias Schubert. "We took this step because feedback from many of our loyal customers indicated that they lacked everyday branded and drugstore items." This gap is now to be closed with the expanded range.
On Farmy's user-friendly online platform, customers can shop conveniently from home or on the go - via app or desktop. Delivery is prompt, plannable and to the doorstep.
With its fall campaign, Farmy invites Mr. and Mrs. Swiss to experience the magic of autumn with Farmy and to convince themselves of the quality of the products - including an expanded range. For the implementation, consisting of digital ads, posters and three charming spots, Farmy again teamed up with the agency Family and filmmaker Chris Santiago.
