JWT's cash registers are ringing thanks to Nokia

 
Good news for JWT: from January next year, the agency group will take over Nokia's global budget, estimated at 150 million euros. JWT came out on top in a pitch against the international networks DDB and Grey.
According to Horizont.net, the communications service provider Nokia had already appointed Wieden + Kennedy as the global creative lead agency for its core mobile phone division at the beginning of July. With the new agency constellation, Nokia hopes, among other things, to achieve an internationally coordinated and thus more efficient organization of its global marketing activities. JWT's marketing specialists will support the creative agencies in the implementation and localization of worldwide communication measures. As a global strategic partner, JWT will also manage local marketing activities in over 80 markets.