Revision of Tagi.ch does not replace the major online plans
The Tages-Anzeiger's online presence has been given a new look. The revised design is intended to facilitate faster orientation and improve readability. In addition, the culture section has now been added. According to online editorial manager Sandra Manca, the Tagi is also still working on another web project.
The Tages-Anzeiger's online presence has been given a new look. The revised design is intended to facilitate faster orientation and improve readability. In addition, the culture section now complements Tagi.ch. "This is not a relaunch, just a revision," said editorial director Sandra Manca to Werbewoche. The articles appear in larger font sizes and the formats of the images have been adapted. The website continues to show the top story in a single-column layout at the top, followed by other reports in a two-column design; both columns now feature images. A large advertising space is now available below the first tears.
There is also a Web 2.0 component: The articles can now be equipped with comment functions. "However, we will only use these functions selectively, for stories that really move people," says the online boss. These could be topics such as weapons or nuclear power, which, according to Manca, have already preoccupied users of the Tagi.ch forums. She also explains the reluctance to use the comment function by the fact that the editorial team has to administer readers' contributions. "With our 8.5 posts, we don't have enough capacity to have every article commented on".
The culture section is a new addition to the online presence. "Previously, we dealt with cultural topics under "Miscellaneous", which didn't really satisfy either the readers or the editorial team," says Manca. In this section, as in all other sections, both the print and online editors provide the content for the website: "During the day we provide the content, and from the afternoon the print articles for the coming day are posted," explained the online manager.
According to Manca, the Tagi is still working on another online project in addition to the overhaul. She did not want to divulge any further details about this, only revealing this much about the time horizon: "The new website will certainly not be launched this year". Rumor has it that the online editorial team will be increased from the current 8.5 positions to around 30. The editorial team will produce more of its own content and send out reporters. As was reported in the press a few weeks ago, Tagi.ch is to be expanded into a national news network in cooperation with the Bern daily newspapers and the Basler Zeitung, which now belong to Tamedia. However, Baz publishers told Werbewoche that this project is "not ready to go".
There is also a Web 2.0 component: The articles can now be equipped with comment functions. "However, we will only use these functions selectively, for stories that really move people," says the online boss. These could be topics such as weapons or nuclear power, which, according to Manca, have already preoccupied users of the Tagi.ch forums. She also explains the reluctance to use the comment function by the fact that the editorial team has to administer readers' contributions. "With our 8.5 posts, we don't have enough capacity to have every article commented on".
The culture section is a new addition to the online presence. "Previously, we dealt with cultural topics under "Miscellaneous", which didn't really satisfy either the readers or the editorial team," says Manca. In this section, as in all other sections, both the print and online editors provide the content for the website: "During the day we provide the content, and from the afternoon the print articles for the coming day are posted," explained the online manager.
According to Manca, the Tagi is still working on another online project in addition to the overhaul. She did not want to divulge any further details about this, only revealing this much about the time horizon: "The new website will certainly not be launched this year". Rumor has it that the online editorial team will be increased from the current 8.5 positions to around 30. The editorial team will produce more of its own content and send out reporters. As was reported in the press a few weeks ago, Tagi.ch is to be expanded into a national news network in cooperation with the Bern daily newspapers and the Basler Zeitung, which now belong to Tamedia. However, Baz publishers told Werbewoche that this project is "not ready to go".
