M-Way sends employees on a chase
The e-bike retailer M-Way is sending its employees on a discount hunt. Playing the roles of five e-bike characters, they’re doing everything they can to secure discounts of up to 70 percent.
Whether as a florist on an e-cargo bike, a nimble grandmother on an e-city bike or a mud-splattered e-mountain biker - all the protagonists seem to enjoy this chase. On the race for up to 70 percent off, the different characters are each on the e-bike that suits their needs.
The protagonists are employees of the Swiss e-bike specialist M-Way, who have transformed themselves into dynamic e-bikers for the campaign and slipped into the bright green costume of a human percent sign.
"We deliberately chose employees as models for this campaign, with one exception," explains Alfonso Patermo, Art Director at M-Way. He says this not only ensured an authentic look and feel, but also a shared experience during the shoot on a farm in the canton of Schaffhausen.
One of the main target groups for the "Percentage Hunt" campaign is commuters, which is why it is being shown on the City Lights around the major Swiss train stations, among other places. There are also radio spots on Radio Energy and One FM, and an online campaign.
The campaign was developed in-house at M-Way and implemented together with young Swiss talents. It was launched on Monday and will run until the end of September 2023.
Responsible at M-Way: Elyne Hager (Head of Marketing and Brands); Andreas Stopp (Digital Marketing Specialist); Alfonso Patermo (Art Director). Production: Matthias Kappeler (Director); Sven Probst (DoP); Daniela Rütimann (Graphic Designer); Nicolas Burri (Photographer); Lara Lienhard (Production); Kim Linherr (Styling); Jasmin Berger (Hair & Make Up); Daniela Rütimann, Graphic Designer.
