Tui Suisse launches cooperation with musician Bligg
The travel company Tui Suisse is launching a partnership with the dialect artist Bligg. The collaboration is in connection with the musician's new album and the subsequent tour.
"As part of our marketing activities around travel, we want to appeal to our Swiss guests above all emotionally and inspire them. Travel connects people, it creates unique emotions. The same goes for Bligg's music, which is an integral part of Swiss German culture," explains Celina Calvetti, Head of Marketing at Tui Suisse. "For this reason, we are teaming up with Bligg and will jointly implement selected campaigns in the coming months to inspire our guests and his fans."
Starting point of cooperation was the shooting of the video for the first single "Milchstrass" from the new Bligg album "Tradition", which Tui facilitated in Ibiza in mid-August. In the course of the tour for the new Bligg album, which starts in October, Tui is planning targeted activities around its concerts, including ticket raffles for customers via social networks and the customer newsletters. In addition, exclusive experiences for Bligg fans with different surprise moments are planned.
