Kargo for Landenhof: an innovation perceptible at all levels
«Landenhof,» a center of excellence for hearing and visual impairments based in the canton of Aargau, supports children and adolescents with these conditions in leading self-determined lives. Kargo developed a new overall brand identity for the center, a process that began with consulting on the fundamental brand architecture.
Among other things, Kargo unified the various organically grown appearances of the services and created an overarching brand on this basis. By separating the colors into pink for "seeing" and green for "hearing," Kargo was able to clearly emphasize the two offerings, while blue served as the overarching color.
The aim was to create an accessible corporate design that is easy to read in both print and digital form. Particular emphasis was placed on easy-to-read fonts and font sizes as well as harmonious but easily perceivable color contrasts.
Lean feasibility
To ensure a lean and cost-efficient implementation of the branding in the long term, photographs, which also quickly lose their relevance, were dispensed with. Instead, a simple but playful world of illustrations and complementary icons were created, inspired by particularly well-known works of pop art, to shape and brighten up the new look across all touchpoints.
While accessibility could be implemented according to the latest standards, especially on the digital level, there was room in the analog area to make the innovations haptically tangible through the choice of paper, among other things.
The rebranding also included screen design and development support for the Website, the creation of printed matter and stationery, templates for the office palette, greeting cards and job advertisements, the signaling for the education center as well as the realization of the first annual report in the new dress.
Responsible at Landenhof: Stefan Buchmüller (Managing Director), Angie Ackermann (Communications), Sibylle Schelker. Ralph Bitterli (project team). Responsible at Kargo Communication LSA: Fabia Dellsperger (Art Direction), Pasquale Herren (Graphic Design & Illustration), Simon Thurnheer (Screendesign), Amanda Winter (Consulting & Project Management).
