GroupM appoints Karin Ross as CEO of the three DACH markets
WPP’s media division, «GroupM,» has appointed Karin Ross as CEO for the DACH region. In this role, Karin Ross will provide strategic leadership for GroupM in Germany, Austria, and Switzerland and will continue to oversee operations in the largest of the three markets. Andreas Vretscha, CEO of GroupM Switzerland, reports to her.
Karin Ross will take over the newly created position with immediate effect, according to a statement issued Wednesday morning. She has already been CEO of GroupM Germany for more than three years and has a total of more than 14 years in various roles within the WPP network.
The closer integration of the DACH markets will enable GroupM to meet the requirements of its customers even better, according to the statement. As CEO, Karin Ross is expected to strengthen synergies between the countries, create standards and drive innovation faster in order to achieve customers' business goals.
"Our diverse professionals, with their extensive knowledge of the respective local media landscape and cultural trends, are a great advantage for our clients that we will continue to cultivate," Ross is quoted as saying. "In addition, I strongly believe that combining the skills and experience of employees from all three countries will lead to even better communications solutions for our clients. We have been working together successfully at DACH level for some time now, and this will enable us to provide relevant offerings such as Connected TV or Responsible Media solutions to customers in all three countries."
