Motion detector looked for the barbecue freak 2007
The Bern-based company Bewegungsmelder was commissioned by Coop’s Bern sales region to find the “Grillfreaks 2007.” Together with its distribution partner, Passive Attack, the company was responsible for the concept and implementation.
The Bern-based company Bewegungsmelder, publisher of the pocket magazine of the same name, was commissioned by the Coop sales region Bern to find the grill freaks of 2007. Together with its distribution partner Passive Attack, the company was responsible for the conception and realization of the entire campaign. Bewegungsmelder was responsible for addressing a young target group, from the idea to the shooting of the image material to the content and graphic implementation of the barbecue guide and the homepage. Part of the "For barbecue freaks" campaign was an interactive competition. Users of Fuergrillfreaks.ch were able to vote for the Grillfreak 2007 from the best barbecue photos.
