Aroma creates new shop window concept for ÖKK
Aroma won the pitch and, together with the health insurance provider ÖKK, is creating a showcase experience that’s quintessentially Grisons. The emotional, easily scalable touchpoints are now being implemented on an ongoing basis—the first results are already on display in Schaffhausen.
ÖKK is a health insurance company with Graubünden origins. Having grown up in Graubünden, it has a high market share there. Thus, 21 of the 30 agencies are also present in Graubünden. However, ÖKK has also grown strongly outside of Graubünden. In the meantime, about half of the insured come from other regions. The new fronts should appeal to both existing and new customers.
Aroma combined forces from the "Creative" and "Productions" hubs, resulting in a complete in-house solution for the entire creative process, including production of screen locations, prints and assembly. A striking feature of this implementation is the fusion of digital content and traditional storefront design. The concept includes the integration of brand messages and campaign spots directly into the window surfaces. The modular design system offers an effortless design solution that can be tailored to different window formats and locations. Depending on the region, the window display is adorned by a characteristic mountain massif. For example, Piz Bernina, the highest mountain in Graubünden, lends a Grisons-like charm. The red frame at all touchpoints forms the connecting element.
