Markus Rusterholz strengthens Goldbach management

 The marketer Goldbach Media is expanding its management with an additional position for logistics, processes and compliance. As of September 1, the post will be taken over by Markus Rusterholz, who previously served as Chief Operating Officer (COO) of subsidiary Adlink Internet Media and was responsible for product management. Rusterholz will support Goldbach Media in the development of cross-media and cross-company systems and processes, according to a statement. With the ongoing convergence and digitalization of advertising media, the development and provision of cross-media systems has become an increasingly critical factor for success in the advertising industry, it adds. As part of the further development of network-based planning and booking systems, the company will benefit from Rusterholz's many years of experience in the field of media-specific system development.