Vogt-Schild lays down his weapons
Magazines Vogt-Schild Medien AG has sold all three of its in-house gun magazines as a result of the political debate. As a result, magazine sales at Vogt-Schild have fallen by around a third.
Magazines Vogt-Schild Medien AG is getting rid of all its weapons magazines even before the weapons initiative has been passed at a political level. In July, it parted company with its subsidiary Vogt-Schild Deutschland GmbH, which publishes the German titles Visier and Caliber as well as the Swiss weapons magazine. The new owners are Peter and Hanne Grieder in Rapperswil SG. "In the political debate in Switzerland, the three special interest titles have a difficult position and were therefore not a goldmine," explains Christian Müller, CEO of the Vogt-Schild Group.
Without weapons magazines, Vogt-Schild's magazine sales are reduced by around a third. Vogt-Schild also owns other magazines: the family title Wir Eltern and the trade journals Chemische Rundschau, Chemie Plus and SwissPlastics. However, the sale of these titles is not under discussion, says Müller.
Incidentally, Müller will remain loyal to Waffenmagazinen as a private individual: at Grieder's request and with Vogt-Schild's permission, he will advise the new owners on publishing issues. (mk)
Without weapons magazines, Vogt-Schild's magazine sales are reduced by around a third. Vogt-Schild also owns other magazines: the family title Wir Eltern and the trade journals Chemische Rundschau, Chemie Plus and SwissPlastics. However, the sale of these titles is not under discussion, says Müller.
Incidentally, Müller will remain loyal to Waffenmagazinen as a private individual: at Grieder's request and with Vogt-Schild's permission, he will advise the new owners on publishing issues. (mk)
