Zürcher Kantonalbank brings Swiss nature to Zurich tracks
Following the opening of its own tram stop, the Zürcher Kantonalbank is now introducing its first fully branded tram. Rod is responsible for the concept and design of this “rolling oasis.”.
Zürcher Kantonalbank acts in harmony with the economy, the environment and society - and offers sustainable investment solutions with Swisscanto's Sustainable Funds.
The funds focus on countries and companies that contribute to the fulfillment of the UN Sustainable Development Goals. In addition, they are based on the Paris Climate Agreement as standard, take ESG criteria into account, and provide exclusion criteria for questionable business practices.
The Sustainable Funds are also advertised in a sustainable way: with a streetcar from the Züri Linie. The concept and design of the moving piece of nature come from Rod and are part of an integrated, already well-known campaign under the motto "This is how sustainable fit investing works", which will be continued in the coming months.
Swisscanto's Sustainable Funds are managed in Switzerland with local know-how. Fittingly, the campaign is also set against the breathtaking mountain backdrop of Amden in Switzerland. And this is now rolling through the middle of Zurich.
Responsible at Zürcher Kantonalbank: Jan-Hendrik Völker-Albert, Sandro Oliver Moccetti and Bernhard Gschwandtner, Dominik Streich; Overall responsibility for conception, creation and realization: Rod Communication; Production: Studio Voile; Photography/Direction: Achille Mauri; DoP: Fillippo Delzanno; Completion: Blish; Printing and bonding: Christinger AG; Media: The House.
