New Sawi Director: Beat Mühlemann
Beat Mühlemann is to become the new Director and Chairman of the Executive Board of the Swiss Training Center for Marketing, Advertising and Communication, Sawi. With him at the helm, Sawi wants to position itself closer to the sponsoring and industry associations.
Mühlemann worked for eight years as a consulting group leader and member of management at the advertising agency Wirz and for seven years in the same function at Publicis. He later took over as Head of Marketing Communications at the Migros Cooperative Federation. As part of this role, he was voted Advertiser of the Year in 2005. Before taking up his position at Sawi on June 24, 2010, he was most recently CEO Switzerland of the advertising agency McCann Erickson for two years.
