Competition Urs Schrepfer, Executive CD at Advico Young & Rubicam, heads the newly created prize for young advertising creatives for the ADC. WW: The U28 competition is now being replaced by the "Young Creatives Award". Urs Schrepfer: With this new competition, the ADC can better adapt to the international competition for young creatives in Cannes. Switzerland is admitted in three categories there: Print, Film and Cyber. We can therefore send three teams to Cannes. This means that for the Swiss competition we will no longer only be judging work for posters, but now in the three categories Print Outdoor, Film and Web and New Media.
WW: What is the briefing?Urs Schrepfer:
The briefing will be presented at a warm-up event at Studio Bellerive in Zurich on August 22 from 4 pm. You can register at www.adc.ch/nachwuchs. Anyone born after June 25, 1979 can take part. The task will involve a campaign for Amnesty International. This client has guaranteed us that the best work will actually be published. WW: Who is on the jury? Urs Schrepfer:
The jury is made up of a maximum of 15 ADC members and international jurors. International voices are important to me. Glenn Gibbins from BBH London, for example, has already confirmed his participation. The award ceremony is on October 26. This means that the young talent competition is deliberately positioned independently of the usual ADC judging.WW: And the finances?Urs Schrepfer:
The new competition is more expensive. This is only possible thanks to sponsors such as Cinecom, Getty Images, Web2Com, APG, Condor Films, SwissFilm Association, 20 Minuten, Campari, BSW.interview: Andreas Panzeri

Urs Schrepfer, Executive Creative Director at Advico Young & Rubicam, is in charge of the newly created Young Creatives Award for the ADC. In an interview with Werbewoche, he provides information about the competition.WW: The U28 competition is now being replaced by the Young Creatives Award. What does that mean? Urs Schrepfer: With this new competition, the ADC can better adapt to the international competition for Young Creatives in Cannes. Switzerland is admitted in three categories there: Print, Film and Cyber. We can therefore send three teams to Cannes. This means that for the Swiss competition we will no longer only be judging work for posters, but now in the three categories Print Outdoor, Film and Web and New Media.
WW: What is the briefing? Urs Schrepfer: The briefing will be presented at a warm-up event on August 22 at 4 p.m. at Studio Bellerive in Zurich. You can register at www.adc.ch/nachwuchs. Anyone born after June 25, 1979 can take part. The task will involve a campaign for Amnesty International. This client has guaranteed us that the best work will actually be published.
WW: Who is on the jury? Urs Schrepfer: The jury is made up of a maximum of 15 ADC members and international jurors. International voices are important to me. Glenn Gibbins from BBH London, for example, has already confirmed his participation. The award ceremony is on October 26. In this way, the young talent competition is deliberately positioned independently of the usual ADC judging.
WW: And the finances? Urs Schrepfer: The new competition is more expensive. It's only possible thanks to sponsors like Cinecom, Getty Images, Web2Com, APG, Condor Films, SwissFilm Association, 20 Minuten, Campari, BSW.
Interview: Andreas Panzeri