Wigdorovits is not worried

 Sacha Wigdorovits, initiator of the free newspaper .ch, is not worried about the new commuter newspaper competition from Tamedia, Basler Zeitung Medien and Espace Media: "This doesn't affect us at all. We've known for some time that something was being planned. We discussed it in the Board of Directors and came to the conclusion that it is not relevant for us, because we have a completely different business model. Firstly, we produce a quality newspaper and secondly, we distribute 70 percent of our circulation via home delivery." The advantage of home distribution is that you get to the customers first: "We reach people first with a free quality product. That's an unbeatable advantage," says Wigdorovits. He also doesn't see it as a disadvantage that the other free newspapers, unlike .ch, have large publishing houses behind them: "On the contrary. This makes us faster, more innovative and more service-oriented."