Dreifive wins Findus birthday campaign in pitch
The digital agency dreifive won a pitch and is supporting Findus as part of its 70th-anniversary campaign for its Plätzli cookies.
The cooperation between Drifive and Findus ranges from strategic development to implementation: dreifive is therefore not only in charge of creating the online & offline advertising materials for the birthday campaign, but also advises on the conception of the general competition mechanism. As part of the campaign communication, the activation on the various social media channels will be planned and implemented, and at the same time the target groups will be supported by means of appropriate community management, according to the statement.
Virginie Habermacher, Marketing Director at Findus, says: "It's not every day we turn 70! That's why it's important for Findus to find a partner agency that fully understands the brand and can support us throughout the project." She also says that a creative platform full of emotion was provided by Dreifive from the very beginning. The next step will take place in October and that is the reveal of the new Plätzli recipe, which was chosen by Konsument:innen.
Jolanda Kessler, Head of Advertising at dreifive, shares her enthusiasm: "It's great fun to look after a client from conception to realization. You see how the ideas mesh, become visible and the success becomes measurable. Findus is a prime example here."
Responsible at Findus: Virginie Habermacher (Marketing Director), Christina Siciliani (Senior Brand Manager), Sabrina Riedi (Junior Brand Manager). Responsible at dreifive: Moritz Egger (Junior Digital Advertising Consultant), Michael Nuster (Senior Digital Advertising Consultant) Ilona Wimmer (Trainee Digital Arts Designer), Bibiana Schwarz (Digital Arts Designer), Isabel Steiner (Director Creation & Production) Rolf Orth (Managing Director Munich), Marleen Albert (Head of Social Media), Jolanda Kessler (Head of Digital Advertising)
