Blick with new newsroom duo Buchli-Inguscio
The Blick Group's newsroom will now be led by a management duo: Steffi Buchli will take over the «Content» division, and Sandro Inguscio will take over the «Digital & Distribution» division.
Buchli and Inguscio will be part of the Blick management team in the future. By mutual agreement and based on the Culture Audit, Ringier's top management and the previous Editor-in-Chief of the Blick Group, Christian Dorer, have decided that Dorer will not resume his post after his time out. In the coming weeks, it will be defined whether and in which journalistic function Christian Dorer will remain active at the Ringier Group. Talks on this have been initiated and are well underway.
The newsroom of the Blick Group is repositioning itself with immediate effect: In the wake of the change at the top of the editorial team, the Blick Group is taking the next step towards a modern, digital, user-centric and future-oriented media newsroom.
Responsibility for the Blick Group newsroom will now be divided between two pillars: "Content" and "Distribution: Steffi Buchli, former Editor-in-Chief of Sports, will be responsible for the content area. The current Editor-in-Chief of Blick.ch & Blick TV, Sandro Inguscio, will take over responsibility for Digital & Distribution. Buchli and Inguscio are now part of the six-member Blick management team.
The "Content" area will focus on relevant, attractive and high-quality content that meets Blick's journalistic objectives and satisfies users' needs through target-group-specific storytelling. With Steffi Buchli as Chief Content Officer, an experienced journalist and media manager will take the lead. Buchli has been Editor-in-Chief of Sports at the Blick Group since the end of 2020. From 2017 to 2020, she built up the private TV channel MySports as head of programming. Before that, she distinguished herself as a journalist and presenter at SRF, where she worked with great success for fourteen years.
The Distribution division will ensure the curation, speed and volume, as well as the optimal distribution of content on all relevant channels. Sandro Inguscio will assume responsibility as Chief Digital & Distribution Officer. Inguscio started at Blick 13 years ago as a reporter in the news department and has since worked for several departments and in different positions with great success, including four years as head of news for the Blick Group. Most recently, he was Editor-in-Chief of Blick.ch & Blick TV.
Ladina Heimgartner, CEO of Blick Group and Head Global Media Ringier AG, said: "Our new and future-oriented structure positions us excellently to further expand and consolidate our position as Switzerland's strongest media brand."
She added that Steffi Buchli and Sandro Inguscio bring extensive expertise in digital media and are experienced leaders deeply connected to the Blick brand.
Furthermore, she expressed her gratitude to Christian Dorer, both on behalf of the Blick Group and the Ringier Group Executive Board. She acknowledged his great commitment, his strong journalistic accents and his role in the development of the Blick media brand, both in terms of relevance and reach. Reflecting on his past tenure, Christian Dorer said he had been privileged to work with a team of talented people over the past six years. Together, he says, they overcame challenges and built Blick into one of the widest-reaching and most relevant news media brands in Switzerland.

