The Corriere relies on big names for the name of Ticino
Christa Rigozzi did it, as did Gardi Hutter—even Raymond J. Bär was there: Alongside global brands like Gucci and Riri, they took part in the Corriere del Ticino’s major image campaign for modern Ticino. Now comes the second part of the successful advertising campaign.
Christa Rigozzi did it, Gardi Hutter too, even Raymond J. Bär was involved: alongside global brands such as Gucci and Riri, they took part in Corriere del Ticino's major image campaign for modern Ticino. Now comes the second part of the successful advertising campaign. The campaign aims to do away with the Zoccoli polenta image: "We always surprise", promises the claim. Together with marketer Publicitas, the daily newspaper Corriere is trying to make this clear to marketing experts and advertisers on this side of the Gotthard in particular. The campaign of what it claims to be Switzerland's strongest media package (Corriere, eXtra, Piazza del Corriere on TeleTicino, Ticino 7 and Ticinoonline.ch) provides a number of examples of Ticino's innovative strength and attractiveness as a location: The Locarno Film Festival, but also the Lugano Festival or technology start-ups such as Bedano or Datamars. Ticino is also a production and logistics center for major brands such as Gucci and Bally, according to the Corriere press release. Such success stories were translated by the agency Immagina/Adriano Heitmann, Stabio, into reportage-like advertisements that will soon be distributed directly to the target group via the advertising trade press.
