Google awards Cloud Expertise of e-dialog
e-dialog, a specialist in data-driven marketing and digital strategy with offices in the DACH region, is one of only 26 partners worldwide to receive the Marketing Analytics specialization for Google Cloud.
Google uses a sophisticated selection process to recognize outstanding partners in order to recommend highly qualified service providers to customers for scalable cloud projects at enterprise level.
In challenging economic times, many companies cut back on their innovation investments. Yet this is often precisely where the decisive competitive advantage lies. Long-term investments in solutions can help companies emerge stronger from crises. Artificial intelligence, machine learning and cloud applications such as Gen AI, CDP, marketing DWH, recommendation/personalization and attribution are transforming the performance of digital marketing strategies. A leading provider of such tools is Google. "Outstanding partners receive the highest technical award, the Marketing Analytics Specialization, in recognition of their expertise and successful projects, such as with our clients Galeria or Falkensteiner. This award recognizes our successful collaboration with Google," confirms Andrea Swift, CEO of e-dialog.
The Marketing Analytics Specialization, developed by Google Cloud, enables customers to identify qualified partners with in-depth expertise. Only 26 companies worldwide carry this seal of quality. Recognition is based on a competent technical team, completed customer projects, and end-to-end mastery of process and project management in the implementation of large-scale marketing analytics projects. The specialization process involved approximately 600 hours and over 100 documents documenting the project and its success. "The confirmation of the high level of our expert team through the Marketing Analytics specialization marks a milestone. In cooperation with Google, we develop refined and innovative solutions for our customers, taking into account new developments, technologies and trends," Tobias Kellner, Head of Cloud & Data Science at e-dialog, summarizes.
E-Dialog Google Cloud Case: By activating 1st-party data with the Google Cloud Platform, the premium hotel chain Falkensteiner Hotels & Residences obtains a consistent picture of its users and uses these insights for segmentation and personalization of user targeting in digital marketing. With a comprehensive Customer Data Platform (CDP), Falkensteiner achieves better results while being equipped for privacy-first. Read more about the project here.
