Councillor Tutu promotes Keller Druck

 The Aarau agency Gutzwiller Kommunikation und Design has transformed the names of employees into imaginative anagrams for the printing company Keller Druck. Seemingly strange headlines such as "The Nature Animal", "Councillor Tutu" or "Sciatica Fitter" adorn the new poster campaign. These are anagrams of the names of the Keller Druck employees whose portraits appear on the posters. According to the agency's press release, the underlying message is as follows: The possibilities of digital printing are as unique as people and as unique as their anagrams. For example, mailings can be completely personalized, adapted to the characteristics of each individual recipient.
The poster campaign is complemented by the corresponding website and, in a second phase, by a customer mailing. Each customer receives their own personal anagram and has the opportunity to take part in a competition.