Migros launches a magazine on lifestyle and health

 Migros is launching a new magazine on the topics of lifestyle and health. It is to be added to the Migros-Magazin customer magazine in September with an initial circulation of one million, as Migros spokeswoman Monica Glisenti confirmed at the request of Pressetext.ch. The as yet unnamed magazine will be delivered to Migros cooperative members and Cumulus customers. The reason for the launch was Migros' already strong connection to the topic of health and wellness, said Glisenti: "Migros is predestined for this topic with its fitness centers, courses at the club schools and its products. The idea for a dedicated lifestyle health magazine arose from the marketing for Migros' Actilife product line. However, the magazine should be more than just a marketing tool for the Actilife products. It is not a PR brochure, but a journalistic magazine on wellness and healthy eating, Glisenti explained to Pressetext. In the initial phase, the company will work with lean structures, i.e. many freelancers, and see whether the product is well received by readers.
Migros' competitor Coop has been publishing the beauty, wellness and lifestyle magazine Beauty & Life since last year. It has a circulation of around 145,000 in all major Coop supermarket branches and Coop City department stores and is published six times a year plus two special editions.