Impacta and Ecofer continue to manage SBB advertising spaces
The Affichage subsidiaries Impacta and Ecofer will continue to manage SBB's advertising spaces in the future. Following a Europe-wide tender in March, SBB decided to award the contract to its existing marketing partners.
The Affichage subsidiaries Impacta and Ecofer will continue to manage SBB's advertising spaces in the future. Following a Europe-wide invitation to tender in March of this year, SBB decided to award the contract to the existing contractual partners. With the tender competition, SBB was looking for a partner to manage and market the approximately 8,000 poster sites and eleven fixed mega poster sites at the stations. A partner company was also to be found to market the 130 or so illuminated signs and advertising lettering on SBB buildings and along the railroad lines. The decision to continue the collaboration with the previous partners was based on the marketing concepts and financial offers submitted, according to a statement from the Federal Railways. The new contracts will apply from January 1, 2009.
