Clear Channel markets the Shopping Arena St.Gallen
Clear Channel Outdoor markets 56 front-facing, mostly illuminated billboard spaces at the Shopping Arena shopping and leisure center, which is adjacent to the new St. Gallen soccer stadium.
Clear Channel Outdoor has been awarded the contract to market outdoor advertising in the St. Gallen Shopping Arena. According to a press release, this is the largest shopping and leisure center in Eastern Switzerland and the entire Lake Constance region. The Shopping Arena is attached to the AFG Arena football stadium, which is currently being built at a cost of CHF 340 million. The total of 50 stores and restaurants and the adjoining leisure center are expected to attract 4.5 million people a year once it opens next year. There will be 1,100 to 1,300 parking spaces for visitors to the football stadium and the shopping arena. Clear Channel will market 56 frontal, largely illuminated billboards in this environment. Most of the spaces can already be booked from September 2007.
