ProSieben launches Swiss programming window with Faces TV
On the 31st, ProSieben will launch its long-awaited programming block with the celebrity show *Faces TV*. Claudia Lässer, who rose to fame on Star TV, will serve as host and co-producer.
With the program Faces TV, ProSieben is launching the Swiss program window already announced in February 2007 (see "New TV short magazines"
). The 12-minute people and lifestyle magazine, which will be broadcast every Friday at 6 p.m. from August 31, will be hosted by Claudia Lässer. According to a press release issued on Tuesday, the station expects the Swiss program window to provide positive impetus overall. At the same time, ProSieben hopes to attract further advertisers in Switzerland with the program environment created especially for a Swiss audience. Similar to the print magazine Faces, the TV show also revolves around the topics of people, fashion, style and stories. According to Mike Gut, Managing Director of ProSieben Switzerland, presenter and co-producer Claudia Lässer has a wealth of experience in the conception and realization of TV shows: "Claudia Lässer is a very likeable personality and radiates the right amount of glamour for ProSieben." With the new program window, Gut is implementing the plans he already had when he took over as Managing Director (see
"Man without blinkers"
)The new program on ProSieben is produced by Fairlane Consulting GmbH, publisher of the magazine Faces, in close cooperation with Claudia Lässer. Faces Managing Director Stefan Berger is responsible for the production. The launch of the Swiss program window will be accompanied by a broad-based print, radio and online campaign. The first season of Faces TV comprises 20 episodes. Further formats for the weekdays Monday to Thursday are currently being evaluated.
). The 12-minute people and lifestyle magazine, which will be broadcast every Friday at 6 p.m. from August 31, will be hosted by Claudia Lässer. According to a press release issued on Tuesday, the station expects the Swiss program window to provide positive impetus overall. At the same time, ProSieben hopes to attract further advertisers in Switzerland with the program environment created especially for a Swiss audience. Similar to the print magazine Faces, the TV show also revolves around the topics of people, fashion, style and stories. According to Mike Gut, Managing Director of ProSieben Switzerland, presenter and co-producer Claudia Lässer has a wealth of experience in the conception and realization of TV shows: "Claudia Lässer is a very likeable personality and radiates the right amount of glamour for ProSieben." With the new program window, Gut is implementing the plans he already had when he took over as Managing Director (see
"Man without blinkers"
)The new program on ProSieben is produced by Fairlane Consulting GmbH, publisher of the magazine Faces, in close cooperation with Claudia Lässer. Faces Managing Director Stefan Berger is responsible for the production. The launch of the Swiss program window will be accompanied by a broad-based print, radio and online campaign. The first season of Faces TV comprises 20 episodes. Further formats for the weekdays Monday to Thursday are currently being evaluated.
