Dreifive takes care of social media and performance at Mondovino
The Mondovino Facebook channel is set to be reoriented to guide consumers throughout their customer journey. Dreifive is now in charge of this initiative.
Dreifive is now responsible for Mondovino's social media presence. The goal is a content refresh with topics around the topic of wine - by means of storytelling from cultivation to sales, users are to be accompanied along the customer journey. From now on, the social media channels will be filled with video content, information, promotions and wine-related topics.
The content, which is pushed with a smart ad strategy, is intended to pick up and entertain users throughout Switzerland. The focus of the creation is to activate and inspire existing Mondovino Club members as well as new customers.
Mondovino is another brand from the Coop Group for Dreifive - the focus is on the performance idea, which is to be pursued through a coordinated selection of channels, content and messages.
Responsible at Mondovino: Julia Hoferer (Project Manager Integrated Marketing & Campaigning), Alain Comment (Head of Customer Marketing Supercard and Customer Clubs). Responsible at Dreifive: Cheryl Schlatter (Teamlead Social Media Consulting), Flavia Hagen
(Senior Social Media Consultant), Bibiana Schwarz (Digital Arts Designer), Max Müller (Digital Arts Designer), Montserrat Urbiola Diaz (Digital Arts Designer), Marleen Albert (Head of Social Media).
