Rod Communication and Migros Commitment Celebrate Friendship
Through the multi-part # Friendship Initiative and numerous subprojects, such as raffles and idea contests, Migros-Engagement is committed to fostering friendships in Switzerland.
The initiative supports the cultivation of existing or fostering of new friendships and personal relationships and includes numerous sub-projects. To coincide with the publication of the major Swiss friendship study conducted by the Gottlieb Duttweiler Institute on behalf of the Migros Culture Percentage, a prize draw for 1000 x CHF 250 Migros vouchers for experiences among friends will be launched on August 7.
In the fall of 2023, a creative ideas competition will follow, supporting larger friendship projects. Social commitment is close to Migros' heart: the retailer has been committed to social cohesion since 1957 with the Migros Culture Percentage. Friendships play a central role in this. Because our social network not only provides support and serves our well-being - it also promotes tolerance, understanding and diversity.
Even before the pandemic, the figures for loneliness in Switzerland were rising, and "social distancing" is on the rise even without a circulating infectious disease. For this reason, the Migros Culture Percentage commissioned the Gottlieb Duttweiler Institute GDI to conduct the survey. And the study results reinforce the feeling that is spreading throughout society: There is a need for action when it comes to friendships. After all, friendships - whether close or more distant - ensure that we can continue to hold together and be content as a society.
The various sub-projects are played out and made available to the general public throughout Switzerland - via social media and display, store announcements and cash register samplings.
Responsible at Migros Culture Percentage: Hedy Graber, Kerstin Klauser, Esther Unternährer, Barbara Salm. Conception, creation and realization: Rod Communication. Production Company: Navada. Photographer: Horatiu Sovaiala.
