Cinema magazine Live dies
Magazines The Geneva-based Quorum Group, which publishes the free cinema magazines Live and Avant Première (AP) in French-speaking Switzerland, is discontinuing Live at the end of September.
Magazines The Quorum Group focuses on Avant Première.
The Geneva-based Quorum Group, which publishes the free cinema magazines Live and Avant Première (AP) in French-speaking Switzerland, is discontinuing Live at the end of September. "From October, only Avant Première will be available in all cinemas in French-speaking Switzerland," says Jean-Pierre Grey, publishing director of both magazines. The reason for the discontinuation of Live (circulation 72,000 copies) is simple: until now, the monthly magazine was the in-house magazine of cinema operator Europlex, while AP was available in all other cinemas in French-speaking Switzerland, including those of Pathé. When Pathé took over all Europlex cinemas a year ago, the end of Live was foreseeable. "It doesn't make sense to publish two different cinema magazines for the same distribution channel," says Grey.
From October, AP, which has a reach of 14.1 percent in French-speaking Switzerland, will increase its circulation by 20 percent to 120000 copies. It will also be sent to all customers of the online DVD distributor dvdfly.ch free of charge. (mk)
The Geneva-based Quorum Group, which publishes the free cinema magazines Live and Avant Première (AP) in French-speaking Switzerland, is discontinuing Live at the end of September. "From October, only Avant Première will be available in all cinemas in French-speaking Switzerland," says Jean-Pierre Grey, publishing director of both magazines. The reason for the discontinuation of Live (circulation 72,000 copies) is simple: until now, the monthly magazine was the in-house magazine of cinema operator Europlex, while AP was available in all other cinemas in French-speaking Switzerland, including those of Pathé. When Pathé took over all Europlex cinemas a year ago, the end of Live was foreseeable. "It doesn't make sense to publish two different cinema magazines for the same distribution channel," says Grey.
From October, AP, which has a reach of 14.1 percent in French-speaking Switzerland, will increase its circulation by 20 percent to 120000 copies. It will also be sent to all customers of the online DVD distributor dvdfly.ch free of charge. (mk)
