Marijana Jakic becomes CEO of St. Moritz Tourism
The board of directors of the newly founded St. Moritz Tourismus AG has appointed 45-year-old Marijana Jakic as its new CEO. A native of St. Moritz, she is a member of the executive board of Engadin Tourismus and was selected from among 80 applicants.
In May 2023, the foundation of the new St. Moritz Tourismus AG was completed and the board of directors in charge of strategic management was appointed. Now the future CEO of the organization has also been determined. With the 45-year-old Marijana Jakic, a local candidate was able to prevail in an open application process against 80 applicants.
Jakic is currently brand manager and member of the management of Engadin Tourism. The experienced tourism expert convinced the board of directors with her track record, according to a statement. "Marijana Jakic will shape and further develop the premium destination of St. Moritz with her leadership qualities and personality," said Franco Savastano, president of St. Moritz Tourism. The newly elected CEO will officially take up her duties on September 1, 2023.
Jakic has been working at Engadin Tourism since 2017, and since 2019 she has been responsible for Brand St. Moritz with nine employees as a member of the Executive Board. Prior to that, Jakic worked for over 20 years in the financial sector at GAM / Swiss & Global Asset Management and Julius Baer in various functions - most recently as Head of Brand at GAM Investment Management in London.
