The cross with the better recipe
Pharmacies The Swiss Advertising Agency addresses the new role of pharmacies for PharmaSuisse.
Pharmacies The Swiss Advertising Agency addresses the new role of pharmacies for PharmaSuisse.
PharmaSuisse members believe that the extensive services provided by pharmacies are primarily known to regular customers and patients, but not to the general public. For them, the fact is that pharmacies provide important services for all premium payers: Thanks to performance-based tariffs, advice and support in choosing the optimal medication, costs are saved for the benefit of all premium payers. "However, too little attention has been paid to this in the discussion about reforms in the healthcare system," the pharmacists believe. Werbeanstalt Schweiz AG has now translated the role of Swiss pharmacies into an image campaign. The focus is on the new pharmacy cross, which is integrated into well-known objects: On a five-franc coin with the message "Health made inexpensive", a Swiss passport with "Personal and genuine", a pocket knife with "Effectiveness sharply controlled" and on a football shirt with "Fair play in healthcare".
With this campaign, the advertising agency is clearly differentiating the member pharmacies of the PharmaSuisse umbrella organization from discount stores, which unilaterally boost the consumption of medicines.
Andreas Panzeri
PharmaSuisse members believe that the extensive services provided by pharmacies are primarily known to regular customers and patients, but not to the general public. For them, the fact is that pharmacies provide important services for all premium payers: Thanks to performance-based tariffs, advice and support in choosing the optimal medication, costs are saved for the benefit of all premium payers. "However, too little attention has been paid to this in the discussion about reforms in the healthcare system," the pharmacists believe. Werbeanstalt Schweiz AG has now translated the role of Swiss pharmacies into an image campaign. The focus is on the new pharmacy cross, which is integrated into well-known objects: On a five-franc coin with the message "Health made inexpensive", a Swiss passport with "Personal and genuine", a pocket knife with "Effectiveness sharply controlled" and on a football shirt with "Fair play in healthcare".
With this campaign, the advertising agency is clearly differentiating the member pharmacies of the PharmaSuisse umbrella organization from discount stores, which unilaterally boost the consumption of medicines.
Andreas Panzeri
