Weird princes and misses
Magazines The advertising agency Heads is launching its second umbrella campaign for Ringier magazines. The campaign focuses on Freudian slips.
Magazines Freudian slips are the focus of the Heads campaign for Ringier magazines.
The Heads advertising agency is launching its second umbrella campaign for Ringier Magazines. As last year, the motto "We make brands prominent" is being consistently continued, but this time with a new approach. Once again, the people and lifestyle titles Schweizer Illustrierte, SI Style, Glückspost, Bolero and Goal are being advertised. The aim of the campaign is to remind media agencies and advertising clients that magazines are attractive advertising environments. Instead of arguing with hard facts, the Zurich-based creative company Heads is taking a playful approach. They let the readers have their say. To show how Top of Mind works, celebrities and brands are dramatized with Freudian slips. Suddenly "Dolce & Cabanas" is playing the best football, the Queengemahl mutates into "Prince Phillips" and "L'Oréal Gilliéron" is considered the most beautiful Miss. The campaign will be featured in the trade press from mid-August to December.
Christian Lüscher
The Heads advertising agency is launching its second umbrella campaign for Ringier Magazines. As last year, the motto "We make brands prominent" is being consistently continued, but this time with a new approach. Once again, the people and lifestyle titles Schweizer Illustrierte, SI Style, Glückspost, Bolero and Goal are being advertised. The aim of the campaign is to remind media agencies and advertising clients that magazines are attractive advertising environments. Instead of arguing with hard facts, the Zurich-based creative company Heads is taking a playful approach. They let the readers have their say. To show how Top of Mind works, celebrities and brands are dramatized with Freudian slips. Suddenly "Dolce & Cabanas" is playing the best football, the Queengemahl mutates into "Prince Phillips" and "L'Oréal Gilliéron" is considered the most beautiful Miss. The campaign will be featured in the trade press from mid-August to December.
Christian Lüscher
