Wunderman Thompson shows the journey of mineral water for Valser
The Zurich-based agency Wunderman Thompson has created a simple and aesthetically pleasing presentation of the mineral water's journey for Valser.
Valser mineral water is available in different varieties - sparkling, still and still calcium magnesium - which differ on the basis of mineralization. Valser collects the minerals on its way through the depths of the Swiss Alps. How can you tell the origin in a short sequence and immerse yourself in a fascinating visual world?
Wunderman Thompson created a simple, aesthetic implementation idea by projecting existing film footage from Vals onto a mirror-smooth water surface and moving it with drops of water. These moving water reflections were filmed in the studio and set to authentic soundscapes.
The journey can now be seen online and via social media in Switzerland. The campaign is accompanied by print, posters and POS measures.
Responsible at Valser/Coca-Cola Switzerland: Jana Luecking (Category Senior Brand Manager Hydration Europe). Responsible at Wunderman Thompson: Marika Magnuszewska (AD), Julia Staub (text), Alisa Lomovceva (graphics), Stephan Lanz, Anita Roll (consulting). Responsible at Shining Film: Leonardo Sanfilippo (Executive Producer), Nathalie Maibach (Producer), Pascal Holzer (Postproduction), Sandra Vacic (Postproduction), Nicolas Bechtel (Editor), Nicolas Küng (Offline & Online Edit), Alex Herzog (DoP), Atelier Lomann (Art Department), Hofkapellmeister (Sound Design & Mix).
