US antitrust authorities give Google the green light to buy Ad Mob
After months of delays, U.S. antitrust regulators have given internet giant Google the green light to acquire AdMob, a company specializing in mobile advertising.
As the responsible authority, the FTC, announced on Friday according to SDA, there are concerns about the merger of two players with such a strong position in this advertising segment. However, Apple's entry into this market has covered these concerns. The iPhone manufacturer had swallowed up AdMob rival Quattro Wireless at the beginning of the year, after Google had snapped up the company, which places ads on cell phones, for 750 million dollars at the end of 2009.
