Allink director now makes (also) vegan ice cream
With a new brand design by Allink, the Zurich-based vegan ice cream maker Gelavena aims to market its oat-based ice cream; behind the young brand is Allink Film & Photo Director Simon Zangger.
Vegan food is becoming increasingly popular. The trend has also arrived in ice cream: The Zurich start-up Gelavena creates oat ice cream, which is produced in a small manufactory in the city of Zurich. Behind Gelavena are the three founders Claudia Schildknecht, Sandra Steffen - and Simon Zangger, who is also Film & Photo Director at Allink.
So it's only natural that Zurich-based branding agency Allink is responsible for branding the vegan brand. The design was deliberately detached from traditional gelato culture, says Allink, and instead draws attention with eye-catching hippie-style color patterns and simple, bold typography.
Branding and packaging design: Allink; responsible at Gelavena: founding team with Simon Zangger, Claudia Schildknecht, Sandra Steffen.
