Premiere focuses on the Internet and broader risk
Michael Börnicke, the incoming CEO of the pay-TV channel Premiere, aims to generate up to 20 percent of revenue from sources other than traditional subscriptions over the next three years. Börnicke is also considering acquisitions in the Internet sector.
The designated new head of pay-TV channel Premiere, Michael Börnicke, has new goals for the company: In the next three years, up to 20 percent of sales are to be generated from non-traditional subscriptions, the successor to Georg Kofler told the German newspaper Handelsblatt. This figure is currently just under 10 percent. Börnicke wants to reduce the station's dependence on its 3.4 million subscribers and spread the risk more widely. The new CEO is also focusing on the Internet: He wants to tap into new revenues through acquisitions. However, there are no concrete takeover candidates as yet.
